Ad Manager - Custom Values in Ad Copy

Modified on Thu, 2 Jul at 7:45 AM

Custom Values are now supported in

Ad Manager ad copy fields across Meta, Google, and LinkedIn

campaigns.

Users can insert reusable business-specific values such as

business name, city, support email, offer name, service area, phone number, or other saved Custom Values

directly into supported ad copy fields.

These values resolve in the

campaign preview and review screens

, helping users confirm the final ad content before publishing.

What’s New?

Custom values in ad copy
- Users can now insert Custom Values into eligible ad copy fields across
Meta, Google, and LinkedIn
campaigns.
Insert custom values picker
- A new insert option lets users s
earch, select, and add saved Custom Values
directly into supported copy fields such as primary text, headlines, descriptions, and introduction text.

Map custom values before publishing
- The new
Map custom values
action allows users to add or review missing values used in the campaign before publishing.

Resolved preview
- Preview and review screens now show the
final resolved copy
, so users can clearly verify what will appear in the published ad.

Validation for safer publishing
- Ad Manager now alerts users when Custom Values are
missing, invalid, empty, or exceeding platform character limits
, helping prevent publishing issues.
Reusable templates across accounts
- Campaign templates can retain Custom Value keys, making it easier to reuse one template across multiple accounts while mapping client-specific values before launch.

How to Use?

Go to Ad Manager.
Create or edit a campaign for
Meta, Google, or LinkedIn
.
Open the
ad copy section
.
Click the
Insert Custom Values
icon beside a supported copy field.
Search and select the Custom Value you want to use.
Continue building the campaign.
Click
Map custom values
if any value needs to be added or reviewed.
Review the resolved copy in the
preview/review screen
.
Publish the campaign once all validations are cleared.

Why this feature matters

Accounts and businesses often reuse the same details across multiple campaigns, such as: Business name, Location, Phone number, Support email, Service area, Offer name, Promotional copy, etc.

Earlier, these details had to be added manually in every campaign. This created extra work and increased the chances of inconsistent ad copy.

With

Custom Values

in ad copy, users can now:

Create campaigns faster
Reduce repetitive copy entry
Keep ad copy consistent
Reuse templates across accounts
Preview the final resolved copy before publishing
Avoid publishing issues caused by missing or invalid values

Notes

Custom Values are supported only in eligible ad copy fields.
Custom Values are not supported
in URL fields, CTA dropdowns, lead form selectors, media upload fields, targeting, budget or bid strategy fields.
Users can
save campaigns as drafts
even if Custom Values still need attention.
Warning is provided
if required Custom Values are missing, invalid, or exceed character limits.
Updating a Custom Value after publishing
will not automatically update already-running ads
and would need a re-publish after changes are done.